Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. And according to LGBTQ+ community members surveyed by retail app Shopkick, this continues to be the case, especially coming out of a chaotic year.
Of the more than 2,700 people surveyed across the U.S., more than half said that brand names don’t matter as much to them, with 38% saying they want to spend money with a brand that aligns with their personal values.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in