Pride Month is around the corner, and international oral beauty brand Spotlight Oral Care is kicking off its “Gleaming With Pride” campaign with a limited-edition Pride Sonic toothbrush.
Spotlight creative director Ger Byrne said the name of the campaign has a double meaning: gleaming representing clean teeth that are shining and bright, while “Gleaming With Pride” meaning letting your pride shine.
Byrne said the product is “a chance to dial it up a bit, show your colors, really put a smile on your face in the morning, let your light shine through and express yourself,” adding, “Our brand is very well known for being minimal, white, light gray—this was an opportunity to push things we wouldn’t normally do [with] lots of color.”
Spotlight was formed by two sisters, Lisa and Vanessa Creaven, who are cosmetic dentists in Ireland.
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