Diversity, Equity and Inclusion

Tumblr Stakes its Claim as the Queerest Place on the Internet

Users are 193% more likely to be LGBTQIA+ compared with other social networks

TumblrQueerestPlaceOnTheInternetHero — Tumblr is encouraging users to share related content with the tags #Tumblr Queer and #Queerest place on the InternetTumblr

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Tumblr is the queerest place on the internet, and it’s proud of that fact.

The platform released the following statistics this week, citing fourth-quarter-2020 data from GlobalWebIndex:

A Tumblr user is 193% more likely to be LGBTQIA+ compared with other social networks.
One out of four Tumblr users are LGBTQIA+.
60% of new Tumblr users and 48% of users overall are Generation Z.
A Tumblr user is 128% more likely to be LGBTQIA+ than the average internet user.