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Mental Health Awareness Month is Mental Wealth Month on Tumblr.
The platform said 48% of its users are Generation Z and, in recognition of the mental health struggles younger people face on a daily basis, it is spotlighting initiatives, organizations and partner applications throughout the month of May.
Partners including Free Black Therapy, Headspace, Shine and Trill will be featured on Tumblr’s Post It Forward blog, with each having specific themed days to provide access to their unique services dedicated to bettering mental health.
Tumblr research has found that 91% of Gen Z adults have experienced at least one physical or emotional symptom due to stress, while 37% were more likely to share information and normalize the conversation around mental health.