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Ocean Spray Cranberries, Inc., the agricultural cooperative founded in 1930, has named Monisha Dabek as its new chief commercial officer.
Top line
As CCO, Dabek will be responsible for multiple aspects of Ocean Spray’s U.S. business, including marketing, sales, innovation, consumer insights and public relations. Prior to joining Ocean Spray, Dabek worked at the packaged-food companies PepsiCo, WhiteWave Foods and, most recently, Danone, where she oversaw innovation and business strategy.
Dabek is replacing a role once held by Brian Schiegg, who left the company last fall and now serves as president of Schwan’s Consumer Brands, the maker of Red Baron and Tony’s frozen pizza.
Between the lines
Ocean Spray received much attention last year following a viral
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