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More than 59 million Snapchatters in the U.S. engaged with augmented reality lenses on Super Bowl Sunday, and much of that engagement was with content from brands, as sponsored AR lenses saw over 200 million engagements from U.S. Snapchatters on game day.
Snap Inc. creative strategy manager Christina Kavalauskas said in a statement, “The second screen has become an important extension of the Super Bowl experience, and it’s clear through the breadth of these campaigns that Snapchat and, more specifically, our AR technology is elevating that second-screen experience in uniquely personalized ways.
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