The 'Sustainability' of Giving Back: How Marketers Look After Their Own
Sustainability in business is often referred to as “the triple bottom line”—financial, environmental and social.
This past week, I had the opportunity to see firsthand how we—as marketers—address social sustainability, specifically our fostering of human resources and marketing talent. It is a critical need.
First, we had the Marketing EDGE Annual Awards Dinner. Nearly 250 marketing leaders gathered to honor two recipients for Marketing EDGE’s two most prestigious education leadership awards: Michael Becker, co-founder and managing partner North America, mCordis, as the 2014 Edward N.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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