A Dad Takes a Heroic Journey to the North Pole in Coca-Cola's Epic 2020 Holiday Ad

Global spot by Wieden+Kennedy London also sees Santa swap his traditional sleigh for a branded truck

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Coca-Cola has launched an adventure-packed Christmas TV spot that tells the tale of a father who goes on a journey from England to the North Pole to deliver a letter to Santa from his daughter.

The spot, created by Wieden+Kennedy London, has launched across 91 markets and marks the 100th year Coca-Cola has advertised during the festive season.

The ad shows a father leaving behind his family to work at sea on a wind farm. As he leaves, his daughter runs up to give him a letter to deliver to Santa.



Remembering the letter during a lunch break, the man decides to hand deliver it to Santa Claus and goes on an epic journey, crossing seas, river and miles of snow in a bid to make his daughter’s Christmas wish come true.

After

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in