Nanotargeting: How Big Data Is Used on the Campaign Trail
Political campaigns have a long history of borrowing tools and practices from marketers (and vice versa). But as election season really heats up this fall, politicians are using a new technique born out of “big data” analysis: Nanotargeting.
Successful marketers already leverage big data from myriad social media, mobile and other channels to gain insights about their clients and prospects. These findings have enabled a customer experience revolution: Consumers now expect—and increasingly receive—offers and information custom-tailored to their preferences.
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