Lisa Arthur
3 Questions to Explore How Data-Driven Marketing Can Drive Better Customer Engagement and Value
For companies seeking to control and streamline marketing operations, multichannel campaign management, marketing analytics and data management, and digital marketing and digital messaging, you should ask yourself these three questions:
Nanotargeting: How Big Data Is Used on the Campaign Trail
Political campaigns have a long history of borrowing tools and practices from marketers (and vice versa). But as election season really heats up this fall, politicians will be using a [...]
The CMO’s Quickly Revolving Door
Chief marketing officers face a quickly revolving door, underscored by the tremendous pressures and short leash they are given to show success and turn over results. According to global executive search [...]