Kim K's Virgin Mary Candle Is Brand Awareness Via Outrage

[Target Marketing’s take: Below, one of our sister publications takes a look at how Kim Kardashian West “ignites controversy” with a Virgin Mary candle that many Catholics despise and call blasphemous. To us, this seems like a major brand awareness campaign. That may not sound like it makes sense, as Kim K. is angering many people. But in the school of “any publicity is good publicity,” which brands like Urban Outfitters, Zara and Nordstrom may have graduated from recently with their controversial products, Kim K.