Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

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Minnesota Museum Scores Marketing Win Through ‘Stranger Things’ Apparel Connection

Performance Marketing

Having already collected numerous accolades for its plot lines, “Stranger Things” recently fetched praise from those with apparel on their brains, as actor Gaten Matarazzo’s character, Dustin Henderson, donned the [...]

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SEO Considerations: Each State’s Most Misspelled Word

Performance Marketing

When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only [...]

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Kim K’s Virgin Mary Candle Is Brand Awareness Via Outrage

Performance Marketing

Kim Kardashian West "ignites controversy" with a Virgin Mary candle. This seems like a major brand awareness campaign. That may not sound like it makes sense, as Kim K. is [...]