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A slew of agencies have inked a partnership with Profitero, a performance analytics firm that helps brands, particularly ones in the CPG space, optimize ad spend on Amazon, Walmart and other ecommerce sites.
Profitero’s clients include L’Oreal, General Mills and Revlon. By directly partnering with the agencies that service these companies and their various brands, Profitero CEO Bryan Wiener said the firm is “putting the analytics in the hands of people who can make decisions.” Essentially, the partnership ensures that the people who are actually buying ads on behalf of brands can readily make use of Profitero’s analytics and tools.
“We’re
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