Americans Might Be Broke, but They’re Still Dropping Serious Cash on Mom Today

Covid-19 appears to have made us appreciate our mothers all the more

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According to ecommerce performance analytics firm Profitero, for the past seven weeks straight, the top three search terms on Amazon have been toilet paper, face masks and hand sanitizer. Given the travails of life during Covid-19, that’s not especially surprising. But then suddenly, as of May 2, toilet paper was toppled by a new and critical issue.

Your mother.

That’s right, Sunday is Mother’s Day (you haven’t forgotten again, have you?), and the Amazon search for “Mother’s Day Gifts” has held fast to the No.

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