3 Questions to Explore How Data-Driven Marketing Can Drive Better Customer Engagement and Value
Not too long ago I wrote a blog about why consolidation around marketing automation is suddenly so popular. In a nutshell, I identified three main consolidation drivers:
- Silos are breaking down. Sales and marketing are talking to each other … finally! The need to improve customer engagement and the intersection of big data insights and improved go to market is a major driver.
- The pressure is on the C-suite to use resources and budgets to drive growth.
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