Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
How do you measure the cost of climate change?
While a comprehensive answer to that question may be impossible to find, New Belgium Brewing is trying to address it in one small way—by attempting to calculate what beer will cost after agriculture is significantly disrupted due to climate change. If the prices of barley, wheat and rice continue to rise as expected, the cost of brewing (and buying) beer will become prohibitively expensive.
So to mark International Beer Day today, New
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in