Hail to The Hemperor, Lordly Mascot of New Belgium's 'Dankest Ale in the World'

Erich & Kallman gets trippy to roll out the first HPA

The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He’s the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made.