You might recognize the pitchman in New Belgium Brewing’s latest commercials—but only if you’re a devotee of Belgian TV and cinema.
New Belgium’s Belgian White Isn’t Brewed in Belgium, So They Hired an ‘Actual Belgian’
Karel Deruwe brings dry wit with a twist to new campaign

Belgian actor Karel Deruwe brings some old-world authenticity to the American brewer.
Erich and Kallman