New Belgium’s Belgian White Isn’t Brewed in Belgium, So They Hired an ‘Actual Belgian’

Karel Deruwe brings dry wit with a twist to new campaign

Belgian actor Karel Deruwe brings some old-world authenticity to the American brewer. Erich and Kallman

You might recognize the pitchman in New Belgium Brewing’s latest commercials—but only if you’re a devotee of Belgian TV and cinema.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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