Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
You might recognize the pitchman in New Belgium Brewing’s latest commercials—but only if you’re a devotee of Belgian TV and cinema.
Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman’s first campaign for the brand.
Seated in a bar, the slender, bespectacled Belgian, his beard touched with gray, delivers a half-dozen subtle but amusing performances.
In the first ad below, he discusses the ale’s fresh ingredients.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in