Ad of the Day

New Belgium's Belgian White Isn't Brewed in Belgium, So They Hired an 'Actual Belgian'

Karel Deruwe brings dry wit with a twist to new campaign

Belgian actor Karel Deruwe brings some old-world authenticity to the American brewer.Erich and Kallman
Headshot of David Gianatasio
By David Gianatasio

April 20, 2018

You might recognize the pitchman in New Belgium Brewing’s latest commercials—but only if you’re a devotee of Belgian TV and cinema.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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