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You might recognize the pitchman in New Belgium Brewing’s latest commercials—but only if you’re a devotee of Belgian TV and cinema.
Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman’s first campaign for the brand.
Seated in a bar, the slender, bespectacled Belgian, his beard touched with gray, delivers a half-dozen subtle but amusing performances.
In the first ad below, he discusses the ale’s fresh ingredients.