New Belgium's Belgian White Isn't Brewed in Belgium, So They Hired an 'Actual Belgian'

Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman’s first campaign for the brand.

Seated in a bar, the slender, bespectacled Belgian, his beard touched with gray, delivers a half-dozen subtle but amusing performances.

In the first ad below, he discusses the ale’s fresh ingredients.