Last week, White Castle issued an animated little announcement—the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as “fanfreakingtastic” and “pluckin’ awesome.”
Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding—”More than 87% of the respondents said they preferred White Castle’s Chicken Rings over their amorphous chicken counterpart”—came from a sample group that happened to be White Castle’s existing email subscriber list.
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