Marketers are becoming increasingly aware of how they gather and use consumer data.
Two years out from the enactment of the European Union’s General Data Protection Regulation and a month before enforcements of the California Consumer Privacy Act begins, the World Federation of Advertisers has published a survey that shows 74% of CMOs believe data ethics will be more important to their role in the next five years.
“The benefits and critical importance of data-enabled tech have been more evident of late than ever before.
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