Facebook's First Super Bowl Appearance; Geico's Sequels: Thursday's First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Facebook's First Super Bowl, Plus Snickers and Toyota Are Back For the first time in its 16-year history, Facebook will have a Super Bowl ad. The social media giant snagged 60 seconds at an unknown point in the game to tout Facebook Groups, the feature Facebook has been heavily pushing for months now. Wieden + Kennedy is behind the spot, which stars Sylvester Stallone and Chris Rock. Ten years ago, Snickers debuted the "You're Not You When You're Hungry" campaign, which has starred a number of celebrities over the years like Betty White during a game of tackle football, Danny Trejo on The Brady Bunch set and Willem Dafoe as Marilyn Monroe. Most recently, the brand aired the first live Super Bowl ad featuring Adam Driver, who causes everything to go "wrong" because he was hungry. The Super Bowl ad will celebrate the 10th anniversary of the campaign. Toyota, which aired two spots last year, is back with one 60-second ad about the Highlander. The carmaker is using the game to launch the fourth generation of the SUV. Saatchi & Saatchi will once again make the spot. Related: Stay up to date on all the latest Super Bowl announcements in one convenient place with our Super Bowl tracker. Geico Brings Back Some of Its Lesser-Known Characters for Their ‘Sequels’ If Hollywood can reboot franchises and parade a never-ending line of sequels into movie theaters, why can't Madison Avenue reboot commercials? That's the path The Martin Agency and Geico is taking with its latest campaign, which brings back three of the brand's characters from past spots. The garbage-loving raccoons, the woodchucks who love to chuck wood (naturally) and Pinocchio returned, each getting two sequels to the original campaign. So how does this tie into Geico's actual branding? Every mini blockbuster ends with the tagline: “With Geico, the savings keep on going, just like this sequel. Fifteen minutes could save you 15% or more on car insurance.” Watch them: Check out all six sequels. They will definitely help you start your day with a laugh. 5 Things We Can’t Wait for in 2020’s Streaming World There's probably no area undergoing as much radical change in the brand marketing ecosystem than the television industry. 2019 represented both a massive shift in consumer habits and networks' strategy. As the streaming world evolves, editor Kelsey Sutton looked at what ahead is worth getting excited about. HBO and Peacock are on their way, while ad-supported video-on-demand could become king in 2020 as users get streaming fatigue. Read more: Get a full primer on what to expect in the streaming space next year. Bed Bath & Beyond’s New CEO Mark Tritton Overhauls C-Suite Talk about making a splash. Bed Bath & Beyond's Mark Tritton has been on the job for about a month. So what does he do? Dump five C-suite level executives, including the brand's CMO. The retailer is struggling mightily—when its second quarter ended Aug. 31, the retailer saw comparable sales decline approximately 6.7%, while net sales fell about 7.3%—and is facing pressure from activist investors. Previously, at Target, Tritton played a key role in transforming that retailer’s omnichannel shopping experience. Read more: Retail reporter Richard Collings takes a look at Bed Bath & Beyond's issues. Best of the Rest: Today's Top News and Insights NFL, Big Bang Theory, Game of Thrones Among 2019’s Most-Watched Shows Instagram Creators Begin Testing Facebook’s Brand Collabs Manager Cashierless Checkout Startup Zippin Scores $12 Million From Venture Fund Backed by Kraft Heinz Fiat Chrysler and Peugeot Maker Agree to $50 Billion Binding Merger The Most Insightful Data From 29 Media, Marketing and Tech Companies’ 2019 Q3 Earnings Calls Agencies Reveal How to Celebrate the Holidays in a Unique Way Stephanie Kane, vp, talent management, Havas Media What are some interesting and unique things your company does to celebrate the holidays? In addition to celebrating the last four holiday season with our Village partner Arnold, Havas Media Boston has a very special tradition, called the Havas Media Holiday Raffle. Every year this event gets bigger and bigger and more fun! Havas Media Boston employees raised over $13,000 from raffle sales last year that were donated to Citizen Schools. It’s a big celebration at the office where we eat, drink, dance our way up to claim our prizes, participate in an ugly sweater contest and give back to our community with a holiday donation. What steps does your company take to ensure holiday parties are a safe place for everyone who attends? We have closed parties with just our employees, we provide enough food to keep everyone full, rides home can be expensed and we all look after one another at Havas Media. At the end of the day, we really are family!

First Things First

Facebook's First Super Bowl Appearance; Geico's Sequels: Thursday's First Things First

Plus, Bed Bath & Beyond struggles

Jameson Fleming

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Jameson Fleming