Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This is Demystifying Gen Z, a video series produced in partnership Wayv where we sit down with Gen Z to get answers to marketers’ most pressing questions about the next generation of consumers.
It’s been a journey—over the past five episodes, we’ve explored topics ranging from content consumption and fashion influencers to brand loyalty, effective advertising and the retail experience.
On the sixth and final episode, we’re covering what Gen Z looks for in a brand. What do they hope to get from a brand—or better yet, give to a brand? How can a brand prove its authenticity, and what are some brands that are getting it right?
Check out this episode to find out.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in