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Twinkies maker Hostess Brands is acquiring Voortman Cookies, a Canadian cookie and wafer company, from Swander Pace Capital for about $320 million. Hostess expects to close the transaction early next month.
“Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you sweet snacking categories with meaningful runway for future growth,” Hostess president and CEO Andy Callahan said in a statement, adding that the company hopes to combine its efficient operating model with Voortman’s brand to generate cost savings and drive growth.
Hostess
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