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Breakfast for dinner is great and all, but this year, it seems to be the snack aisle that’s moving in on the morning routine.
Post and Hostess have announced they’re joining forces to create Twinkies Cereal, launching in December for fans of the classic golden sponge cake.
It’s a bit of an odd mix to have a famously soft product suddenly in crispy cereal form, and it apparently took quite a bit of testing to find the right balance.
“In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite,” said Josh Jans, brand manager of cereal partnerships at Post Consumer Brands, in a statement about the product launch.
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