Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For a brand with a timeline that spans more than a century, Citi has an image that’s anything but stale. The financial giant’s most recent push is shattering the glass ceiling, with full-page magazine and billboard ads calling out the lack of women in leadership across institutions across the globe—including within Citi itself.
Ahead of our annual Brandweek summit, taking place Nov. 3-6 in Palm Springs, Calif., we spoke with Jennifer Breithaupt, Citi’s global consumer CMO about being a “purpose-driven brand” and how the company keeps up with the ever-evolving, always-online consumer.
How
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in