In Striking Photos, Citi Captures How Young Girls Feel About the Gender Pay Gap

It's part of brand’s push to promote more women into senior roles

Photos of girls featured in Citi's campaign aligning with International Day of the Girl
Citi's latest campaign aligns with International Day of the Girl.

In Citi’s latest ad, a group of young girls are asked what they want to be when they grow up. After sharing their career aspirations, they’re then told that women generally get paid less than men—and their immediate reactions are captured in a series of striking photographs.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.