Beer Still Fuels AB InBev’s Global Efforts, Even as Americans Drink Less of It

Monitoring ecommerce data and working with craft and legacy brands internationally

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

While Americans aren’t drinking as much beer as they used to, the rest of the world hasn’t lost its lust for lager. The global beer market is worth an eye-popping $660 billion, according to a report from Research and Markets, a firm dedicated to providing international data across industries.

So, while the U.S. branch of AB InBev doubles down on bringing new products to market, such as Natural Light Seltzer, the international arm is looking for ways to boost its beer presence, says Pedro

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 4, 2019, issue of Brandweek.