Brand Marketing

Alcohol Ads Increased 400% Over 40 Years, but Americans Aren’t Drinking More

Advertising drives choice, not consumption, new study says

By Katie Richards

March 25, 2015

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact.

Katie Richards
@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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