Brand Marketing

Alcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking More

Advertising drives choice, not consumption, new study says

By Katie Richards

March 25, 2015

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact.

Katie Richards

Katie Richards is a staff writer for Adweek.

Recommended articles
Related Articles

Brand Marketing

Christina Applegate Threatens to Break Some M&M’s Spokescandies Apart in Super Bowl Ad

By Katie Richards

Brand Marketing

Squarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New Work Featuring Idris Elba

By Katie Richards

Brand Marketing

Ludacris Will Star in Mercedes-Benz’s Super Bowl Spot

By Katie Richards

Super Bowl

How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical

By Katie Richards

Microlearning
View All


How to Use Video at Every Stage of the Customer Journey


Maximize the Value of First-Party Data for Today and Tomorrow


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework

You Might Like


Are Deals and Savings the Best Way to Reach Uncertain Consumers?

By Matthew Tilley, Senior Director of Content Marketing, Vericast


Busting 5 Common Myths About AI in Content Creation

By Connatix


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Why Nielsen’s Failure Is an Opportunity for the Industry

By Kasha Cacy, Global CEO, ENGINE