Alcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking More

Advertising drives choice, not consumption, new study says

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in