Streaming & OTT

Make Room on the Couch—DTC Brands Want to Connect on Streaming Sites

And they’re not leaving traditional television either

One man and three women talking on a panel. — Major brands discuss the increase of DTC brand clients in the last year at an Adweek panel.Sean T. Smith for Adweek

It seems only natural that direct-to-consumer brands, so disruptive in their own industries, would find a home on the streaming sites that have upended traditional, linear television.

Just ask Michaela Giovengo, Hulu’s director of performance marketing sales, who told streaming editor Kelsey Sutton at Adweek’s DTC Meets ATV: Advanced TV Summit panel on Wednesday that the streaming service has seen its DTC clients double from 2018 to 2019.

“We’ve seen 85% revenue growth in this vertical,” Giovengo said.