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Some brands are wary of factoring eco-friendliness into their strategy, but as climate change becomes less of a debate and more accepted as a crisis, consumers are prioritizing the environmental impact of their purchasing decisions, according to new research from data insights company GlobalWebIndex.
While less than half of consumers said they’d pay more for sustainable, eco-friendly products in 2011, 57% say they would today. Moreover, 61% say they’re likely to switch brands if they realize theirs isn’t environmentally friendly.
“Consumers,
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