The Carolina Hurricanes stood out among National Hockey League teams on Facebook, Twitter and Instagram in March, topping Twitter in growth and engagement for the month, as well as pacing Instagram in growth, according to social marketing firm Unmetric.
Unmetric examined its cross-channel reports for all 31 NHL teams from March 1 through 31, and it also found that:
- There was no change in highest audience size, as the Chicago Blackhawks sat atop Facebook and Twitter, while Instagram continued to be paced by the Pittsburgh Penguins.
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