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The beer wars, started by Bud Light over corn syrup, reached a fever pitch shortly after the Super Bowl. It has since devolved into a high school imbroglio filled with name-calling and, quite frankly, we’re getting a little exhausted with the whole thing.
Just this week, Miller Light fired another flare into the cauldron of brand despair with an ad showing characters from Bud Light’s Dilly Dilly campaign downing their competitor’s brew during breaks—only for Bud Light to fire back with another ad that takes the whole thing down another notch.
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