Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to try something else new: trying on frames with augmented reality.
The New York-based company today debuted a tool within its mobile app that lets shoppers use AR technology to better gauge how frames fit them. While Warby Parker previously had a feature that let users map a digital mock-up to their face, it didn’t always provide an accurate picture of how it might look to wear them in real life.
Using Apple’s augmented reality developer kit along with depth-perception camera technology, anyone with an iPhone X, XR or XS will be able to use the feature, which Warby Parker is calling the Virtual Try-On.
For the unfamiliar, the brand’s direct-to-consumer business model lets shoppers pick out five frames...
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