Pepsi’s Snackbot Makes Its Super Bowl Debut

Jets’ safety Jamal Adams chaperoned the robot, which distributed snacks to sportscasters preparing for the game

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

New York Jets Safety and 2019 Pro Bowl MVP Jamal Adams joined PepsiCo’s new Snackbot delivery robot in Atlanta on Thursday morning to distribute drinks and the chips showcased in Doritos’ 2019 spot to Super Bowl sportscasters on Radio Row at the Georgia World Congress Center.

The six-wheeled Super Bowl Snackbot has a new on-brand look with plenty of blue, red and white. (Its predecessor, the Snackbot at the University of the Pacific, is wrapped instead with messaging from Hello Goodness, PepsiCo’s line of healthier drinks and snacks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in