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Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also dropped today). Doritos paired the boy band with Chance the Rapper for an odd, but strangely satisfying, hip-hop rendition of the Backstreet Boys’ hit, “I Want It That Way.”
Doritos highlights its new Flamin’ Hot Nacho flavor in the spot and felt that picking musical acts from two totally different genres and eras was the best way to sell the new product.
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