Programmatic

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.

4 Ways Programmatic Buyers Can Master First-Price Auctions

While many SSPs have already made the jump, the industry is still far from having one unified system.

The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Startup Ogury raises $50 million on its trove of user-provided data.

Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency

The two most straightforward answers are to simply move data centers closer to users and exchanges or move the media itself closer via content delivery networks.

Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty's move could involve the effective shuttering of Beamly, the ad-tech and digital media operation it purchased in 2015.

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

Advertiser Perceptions' latest DSP report has The Trade Desk moving into the No. 2 spot.

3 Ways CMOs Can Bolster Cybersecurity Learned From When My Brand Was Hacked

CMOs can play a critical role in building cultures where sound cybersecurity practice becomes so routine that all employees regularly do their part.

It’s Time to Start Talking—Not Blocking—Common Ad Standards

Rather than working in opposition, both sides should be working toward improved ad standards to advance their shared goals.

The Trade Desk Joins Alternative Ad-Tech Coalition Prebid

It's the first DSP to join the consortium, which is working to reduce the ad-tech industry's reliance on Google.

How Google’s Upcoming AdX Changes Could Affect Media Buys

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.