Topic: Zulu Alpha Kilo

It's Time for Us All to Ditch Spec Creative Pitches

Why working for free is bad for everyone

Five years ago, we made an unconventional decision at Zulu Alpha Kilo. Despite being a startup with only a few clients at the time, we started saying no to free…

Watch People in Other Industries React Hilariously to Being Asked for Free Spec Work

Advertising, we have a problem

People in other industries don't provide their would-be clients with "spec work" for free. That would be asinine. So, why do advertising agencies continue to do it? It's not a new…

Can Agencies Win If They Don't Play the Spec Pitch Game?

The pros and cons of creating free work to win work

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders…

Agency Creatives Need to Shut Up About Entering Ad Contests, and Here's Why

Who has time for the National Advertising Challenge?

Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it…

1960s Adman Makes a Hilarious and Obscene Visit to a Modern Agency (NSFW)

This guy makes Don Draper look classy

We've already seen how Joan Harris (aka, Christina Hendricks) might adjust to life at a modern ad agency. Well, this guy is way more of a train wreck. Canadian ad agency…

Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt

Beer brand sees the light in Toronto

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video to see how the brand brought extra hours…

How to Make Your Sadistic Advertising Boss Utterly Pathetic and Powerless

In Canada, you can

This business is full of wankers who rarely get their comeuppance. If one of them is your boss, you have very few options. You can quit via late-night viral dance…