Advertisement

Topic: Yum! Brands

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Taco Bell Elevates Brand Marketing Veteran Marisa Thalberg to CMO

She succeeds Chris Brandt, who is leaving the company

Taco Bell has named Marisa Thalberg to lead the brand's marketing following the resignation of Chris Brandt. The latter had served as chief brand and concept officer at the taco…

David Timm Named U.S. CMO of Pizza Hut

Exec headed U.K. marketing at sibling KFC

Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post, the…

Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?

A way to compete with fast-casual restaurants

In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol. Yes, some Taco Bell consumers will finally have a cold beer…

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands

Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

Christina Aguilera Urges Her 12.8 Million Followers to Feed the Children

Pregnant pop star passes the (Yum Brands) cup for hunger relief

Grammy Award winner Christina Aguilera launched the annual Yum! World Hunger Relief effort this week by tweeting a request for $5 donations to her 12.8 million followers. The pregnant international pop…

Snapchat Video Chat Is Already on Brands' Agendas

Millennial-focused marketers start to dig in to new feature

It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it. Karmaloop, a 14-year-old e-commerce brand that brings in $200 million annually, has…

A Closer Look at Potential Conflicts at Publicis Omnicom

Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

TV Rules the Roost in Q1

Broadcast, cable control half of the $32.9 billion media market

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

Advertisement