Advertisement

Topic: YP

Type
Can Mobile Rule the Ad World? After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

September 29, 2014, 8:00 AM EDT

YP CEO: We Were 'Mobile First' Before It Was Cool David Krantz on why his company is a digital power player

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been…

July 4, 2014, 1:00 PM EDT

2 Guys Named Brad Head to BarrettSF Team of Kayal and Phifer comes from Venables Bell

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads. Brad Kayal and…

February 14, 2014, 1:39 PM EST

YP Touts Its App in New Ads From BarrettSF YellowPages redefines itself for the digital age

Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign from…

September 13, 2013, 12:04 PM EDT

Advertisement