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Topic: Youtube

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

Which Brands Boomed and Which Ones Busted in Social Media This Year?

Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

Kate Spade Wins at Pre-Roll by Letting Anna Kendrick Be Anna Kendrick

Holiday campaign thrives on bite-size versions of 'Waiting Game'

Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick. Last…

Ad of the Day: YouTube's Rewind Takes You on a Crazy Ride Through 2014 Pop Culture

Strap yourself in

It's been a good year for YouTube—ad world highlights included a hamster eating tiny burritos, a devil baby terrorizing pedestrians, and strangers making out. The video site's annual Rewind supercut, created…

5 Ways Brands Are Making Their YouTube Ads Unskippable

Creating content people want to watch

When we introduced the skip button on YouTube's TrueView advertising four years ago, I'll admit that I wondered whether people would choose to watch ads. Even though I've been a…

Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms

Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers…

Here Are This Year's Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014's tech roster

U.K. Cracks Down on YouTubers Eating Oreos

Advertising Standards Authority says videos need to be labeled as ads

In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising. Such popularity explains…

Heineken Exec Says Facebook Now Rivals YouTube for Video Ads

Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

These Weed Snobs Show Why Pot Can Be Just as Snooty as Wine

Weedmaps markets itself via parody videos

Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad…

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