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Topic: Youtube

Ad of the Day: Homer Simpson Buys YouTube Ads for His Small Business, Mr. Plow

That name again is Mr. Plow

In a rare collaboration, YouTube is rolling out a new commercial starring the characters from The Simpsons, in which Homer is seen using YouTube video ads to boost his snow-plow…

Here Are the 10 Brands With the Most-Shared Videos of 2015

Mix of popular hits and always-on content marketers

Android, Red Bull and Samsung topped the list of brands with the buzziest social videos this year, according to Unruly Media, which analyzed 5,000 brand videos over the past year. Droga5's…

Here's How Syfy Plans to Hook Viewers on Skippable Ads

Using YouTube to promote TV miniseries

You know how the old psychological theory goes: Someone tells you not to think of a white bear, and then that's all you can think about. To help promote its miniseries,…

For Its Year-End Video, YouTube Rewinds 10 Years

Gathers 150 creators for dance-filled retrospective

YouTube debuted its annual Rewind video today, a project that has been in the works since July. Within an hour it had been viewed more than 600,000 times and was…

3 Trends Transforming How We Watch Ads

What the year-end YouTube Ads Leaderboard tells us about the future of video advertising

About a year ago, I was stranded in my driveway with a very unhappy newborn in one arm and a very uninstalled car seat in the other. What did I…

Fullscreen Adds Former Hulu Chief as New COO

Andy Forssell comes aboard as multichannel network plans subscription offering

Fullscreen continues to gear up for a big 2016. Less than a month after hiring its first chief marketing officer, the multichannel network has added former Hulu executive Andy Forssell as…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

Inside BBDO's Rapid-Fire Quest to Find the Perfect Twix Spot

Global competition pits 6 shops against one another

On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry…

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

Digital Media Management Turns Movie Stars and Brands Into Social Media Pros

L.A. agency counts Nicole Kidman and Elizabeth Banks as clients

Specs Who Vp Adam Reynolds (l.) and CEO Luigi Picarazzi What Full-service agency Where Los Angeles As Nicole Kidman's personal assistant for five years, Digital Media Management CEO Luigi Picarazzi found out that…

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