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Topic: Youtube

Top 10 Branded Web Videos: Dior Tops Chart With Charlize Theron 'Gold' Spot Plus, Land Rover goes galatic

Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way…

September 10, 2014, 2:12 PM EDT

ISIS' Sinister Media Strategy, and How the West Is Fighting Back Branding terrorism in the digital age

Here's an ugly truth: ISIS has a really effective brand strategy. Al Qaeda terrorists had a manifesto that claimed to represent the common man (the name means "The Base") and…

September 10, 2014, 11:51 AM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

State Department Trolls ISIS With Horrifically Violent Anti-Recruitment Video Part of ongoing 'Think again' effort

The U.S. Department of State has come up with a novel way to deal with the Internet-savvy recruitment strategy undertaken by the terrorist group Islamic State (ISIS). Troll them on YouTube. In…

September 4, 2014, 1:28 PM EDT

Petronas Is Tops Among Branded Videos on YouTube This Week Celebrates Malaysia's history through 2 friends

This week’s No. 1 video on the Adweek/VidIQ top 10 branded YouTube video chart is an interesting departure from the action-packed clips that typically dominate the rankings. It comes from…

September 4, 2014, 11:16 AM EDT

Snuggle Doubles Down on Social Media Bringing a 30-year-old mascot into the digital age

Snuggle aims to bring its long-time Snuggle Bear mascot into the digital age with the help of social media. The brand has launched a campaign on Facebook, Twitter, YouTube and Instagram…

September 3, 2014, 5:11 PM EDT

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

How the Girl Scouts Do Real-Time Social Marketing Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

September 3, 2014, 1:41 PM EDT

Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week YouTube scores big capturing childrens' attention

YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among…

September 3, 2014, 12:29 PM EDT

After 1,000 Meals, Here's What Made the Frozen Food Review King Call It Quits 'We should not be feeding our kids this'

For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results…

September 3, 2014, 11:53 AM EDT

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