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Topic: Youtube

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts Brand turns around quick videos for playoffs and Super Bowl

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter…

January 15, 2015, 9:45 AM EST

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

January 15, 2015, 7:01 AM EST

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

January 14, 2015, 3:21 PM EST

Here Are the Year's 10 Best-Perceived Brands Companies focused on streaming video move to the top of the list

Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's…

January 14, 2015, 9:30 AM EST

Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube Marvel's college championship ad drove millions of views

When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on—but not between The Hulk and his frenemy Iron Man. Instead, it pits…

January 13, 2015, 6:33 PM EST

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook Marketers have 6 seconds to entice users to click

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video…

January 9, 2015, 4:37 PM EST

65% of Facebook's Video Views Are Now on Mobile Devices New stats underscore the network's threat to YouTube

Sixty-five percent of global Facebook video views occur on mobile devices, according to the social media giant, which revealed a handful of stats today. "Consumers use their mobile devices to view…

January 7, 2015, 4:30 PM EST

Top 10 Branded Videos: Marvel Offers First Look at Avengers and Ant-Man Films Scores two of this week's clips

With the new year in full gear, film studios are already building buzz for 2015 movies, as evidenced by two new clips from Marvel Entertainment on this week's Adweek/VidIQ top…

January 6, 2015, 12:31 PM EST

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

January 5, 2015, 11:39 AM EST

'The Interview' Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on Google Play Reviews are in: Go America

Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas…

December 24, 2014, 12:00 PM EST

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