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Topic: Youtube

Purina Turns to Collective Digital Studios to Bolster Pet Videos Brand's YouTube channel has bigger potential

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources. The video initiative has only attracted some 800 followers since…

June 6, 2014, 10:47 AM EDT

YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month 72andSunny spot is themed #ProudToPlay

Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights,…

June 3, 2014, 1:50 PM EDT

LinkedIn Tells Member Stories in New Campaign Kids, one day you too can join the social network for professionals

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses…

May 29, 2014, 1:14 PM EDT

How Devin SuperTramp Gets Brands to Pay Attention Tips on how to turn your hobby into a career

When Devin SuperTramp (real name Devin Graham) went to Brigham Young University to study film and advertising, he never imagined he would have the ability to control the content he…

May 27, 2014, 10:45 PM EDT

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

Google Expands Its Brand Plans With Real-Time Results Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

May 21, 2014, 1:04 PM EDT

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years Wanted more of a millennial vibe

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a…

May 20, 2014, 6:00 AM EDT

Report: YouTube to Acquire Twitch for $1 Billion Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

May 18, 2014, 10:26 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

TaylorMade's Live Product Video Seems Teed Up for Social Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity. At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected…

May 14, 2014, 6:01 AM EDT

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