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Topic: Youtube

Smashbox Goes Behind the Scenes of a Photo Shoot in Its Foray Into VR

Digital push also includes augmented reality and new site

Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and…

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach…

Check Out the 26 Boldly Inventive Campaigns That Won This Year's Project Isaac Awards

Setting the bar for innovation in marketing, media and tech

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may…

Virtual Reality Is Becoming the Next Great Storytelling Canvas

Brands use it to strengthen consumer relationships

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over. Today's…

Google Is Sending More Than a Dozen YouTube Stars to Rio to Livestream the Olympics

Ramps up coverage with search, maps and mobile

Google is bringing its team of tech offerings to the 2016 Olympics this month in hopes of winning part of the online action. Just in time for the summer games, which…

Infographic: What Type of Olympic Content Is Most Popular on YouTube?

You don't have to be a sponsor to get views

The 2016 Summer Olympics in Rio haven't even begun, and there are already 7.8 billion views of Olympic content existing on YouTube. Of course, that number dates a lot farther…

20 Content Creators Who Are Setting the Bar for Creativity in 2016

Podcasters, video stars, VR pioneers and more

At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media? From video and podcasts to VR and visual effects,…

YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of Music Lovers

Campaign launches on first day of RNC

To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity.  Sure, Spotify has musical diversity. But YouTube is the…

Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage

Underscores growing importance of social video

Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five…

YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

Online video giant playing catch up

YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live…

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