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Topic: Youtube

Top 10 Branded Videos: Microsoft's HoloLens Re-envisions Augmented Reality

Holograms grab online attention

Microsoft's new HoloLens technology may seem a bit too Minority Report-like for some, but a YouTube video describing how it works built some major buzz in the past week. Microsoft's debut…

The Super Bowl Is Turning Into Digital Advertising's Biggest Day

Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening

CraveOnline partners with EDM.com to create opportunities for brands

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM. A study…

Why President Obama Agreed to be Interviewed by YouTubers

White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

Could Kool-Aid Man Really Bust Through a Brick Wall? Science Finally Has an Answer

Will he survive, and what will be left of him?

The Kool-Aid man's explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance? Wouldn't he shatter…

As Makeup-Savvy Amateurs Become Breakout Stars, L'Oréal Looks for the Next Big Name

Contest will award a 1-year contract

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent. Today, L'Oréal Paris is launching "The Brush," its first global contest to…

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts

Brand turns around quick videos for playoffs and Super Bowl

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter…

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge

Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

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