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Topic: Youtube

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

Holiday Inn Express Wants You to Take a (Virtual) Shower With Comedian Rob Riggle

360-degree video showcases important amenity

Nobody wants a stranger in their shower. And, unless you're a morning person, you especially don't want them talking to you in a manner more chipper than their yellow rain…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Weighing the value of a view can't be binary

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It…

Why Digital Video Players Should Stop Comparing Their Viewership to TV

YouTube, Fullscreen take misleading shots at traditional media

Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart. During YouTube's Brandcast, CEO Susan Wojcicki made…

YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

Test run competes with social sites like Facebook

Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social media. Wired reports the video site is testing a feature that will do just that…

Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016

Even Big Bird took the stage to tout digital video

YouTube's massive impact on culture, viewing habits and advertising budgets walked the red carpet on Thursday night, as thousands of YouTube celebrities, marketing executives, fans and plenty of Googlers crowded…

Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

And rival YouTube's buzzy Brandcast

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it…

Magna Global Pours $250 Million Into YouTube Ads as TV Audiences Drop

It's Google Preferred's largest upfront deal

Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video. It's YouTube's largest upfront deal ever for its premium Google Preferred program that…

How Multichannel Networks Are Grooming the Next Generation of Video Stars

Plus, 5 influencers you should know about

With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host…

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