Topic: Youtube
DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…
IAC’s multi-platform production studio Electus is making what it’s calling a “strategic investment” in Hud:sun Media, an independent production firm known for shepherding such series as Bravo’s Pregnant in Heels…
The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was…
Earlier this week, DreamWorks acquired the tween/teen-focused YouTube channel AwesomenessTV for $33 million. Allthingsd.com said the incentive-based deal could be worth as much as $117 million by 2015. Pretty amazing, considering that…
This year, YouTube embraced being YouTube. Last year, while courting the advertising community at its inaugural Brandcast, Google executives touted the Hollywoodization of YouTube, showcasing 100 funded channels backed by the…
DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported. The studio is expected to close a deal this month for AwesomenessTV, YouTube's…
PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second…
Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…
To echo a familiar refrain, consumers are mad as hell and not about to take it from cable companies anymore! Networks are dinosaurs who think the big asteroid in the…
December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…
