Advertisement

Topic: Youtube

Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino To reach young women, Wilton moves from classroom to Web

The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach…

February 27, 2015, 3:29 PM EST

How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign Response videos, trend maps and more help fuel the crowdsourced contest

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March…

February 27, 2015, 10:03 AM EST

Should It Matter If YouTube's Massively Popular Disney Collector Used to Make Porn? Parents (including porn stars) say probably not

If you have a young child who watches YouTube videos, chances are you've stumbled across YouTube's Disney Collector, the mysterious woman who spends 10 to 15 minutes unboxing toys. Despite never…

February 26, 2015, 11:53 AM EST

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance Retailer shows how social is changing

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every…

February 17, 2015, 4:26 PM EST

Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz These kooky owls are enough

It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ…

February 17, 2015, 2:51 PM EST

Why Purina Went Digital-First With Its Grammy TV Commercial Corgi rap won over YouTube last year

When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year. In 2014, Purina and…

February 13, 2015, 4:29 PM EST

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

February 10, 2015, 8:00 AM EST

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

February 8, 2015, 8:00 PM EST

How Reach Entertainment Goes Big With Branded Video Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

February 4, 2015, 12:00 AM EST

This Year's Most High-Stakes Super Bowl Showdown Is YouTube vs. Facebook How both sites stack up in the battle for brands

If you visit YouTube during the Super Bowl, you likely won't miss Anheuser-Busch, which bought the masthead of Google's video site. But the brewer's also going big on Facebook, where it's…

January 29, 2015, 3:24 PM EST

Advertisement