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Topic: Youtube

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Will YouTube Viewers Click 'Shop' Instead of 'Skip' on Pre-Roll Ads?

Wayfair digital sales leap while testing new feature

Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube. The digital video giant today announced that its TrueView ad product will now come with…

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

Endemol Beyond Promises More of Everything at NewFronts

Pitbull, Michelle Phan and a global network of creators

Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more…

10 Revealing Digital Marketing Stats From the Last Week

Including salary data—are you getting paid enough?

Salary estimates for industry titles and McCann parlaying its "evil" portrayal on Mad Men into a social media win are among the 10 most interesting numbers from digital marketing over…

Fullscreen Wants to Satisfy Brands' 'Unquenchable Thirst for Video'

Web stars Jack and Jack perform for teen girls and ad execs at NewFronts

It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed…

Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and…

Infographic: How Women Discover and Share Videos

It's not all about YouTube and Facebook

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands. But as each content hub promotes its own new offerings and advertising…

Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content

Helping advertisers with the music industry

Vevo is launching a new team to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video…

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