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Topic: Youtube

YouTube Sensation Bethany Mota Says She'll Make Videos Until She's 60

With 9 million subscribers, the lifestyle expert isn't slowing down

Bethany Mota began making Web videos when she was 13 years old. Home schooled and cyber bullied, the California teen says she used YouTube as an outlet, a "safe place"…

How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission…

Forget Tinder. YouTube Is the Matchmaker for Brands and Creators

VidCon speed dating pairs video stars and marketers

LaurDIY had a date with Old Spice. Wong Fu Productions was paired with Apple. Bethany Mota met Maybelline. With more than 100 brands converging on the 21,000-attendee strong 2015 VidCon, YouTube invited a dozen…

WWE Fires Hulk Hogan as Sex Tape Reportedly Reveals Racist Comments

Iconic wrestler tweets that he's 'in the storm'

UPDATE: World Wrestling Entertainment has fired Hulk Hogan—whose legal name is Terry Bollea—after an audiotape of the pro wresting icon making racist comments surfaced Friday.  "WWE terminated its contract with Terry…

Does YouTube See Facebook as Real Competition?

It's 'an all-boats-rise kind of situation,' content director says

Jamie Byrne is a bridge builder. As director of content commercialization, the YouTube veteran is charged with pairing creators with the brands he hopes will bring advertising dollars to the…

Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

Agency tries to own branded content

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run…

Step Aside, Creators. Brands Are Taking Over YouTube

40 billion views for the top 100 companies

The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000…

Why David Droga Thinks Facebook and YouTube's Video War Is Good for Creatives

Agency founder laments repurposed TV spots

Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting…

YouTube's Top Advertisers Increased Their Spending by 60% in Q2

Google's earnings thrill investors

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following. YouTube's mobile users…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

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