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Topic: Youtube

Mondelēz Strikes Online Video Deal With Google The snack giant's largest digital media push to date

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online…

October 1, 2014, 4:05 PM EDT

Mark Crumpacker's Farm-Friendly Pitch for Chipotle 2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

September 29, 2014, 12:02 AM EDT

LL Cool J's Guilty Pleasure Is Watching Mob Wives' Catfights But he starts every day with a book

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information…

September 22, 2014, 7:39 AM EDT

Are These YouTube Stars Coming to a Theater Near You? The Smosh Movie strikes worldwide distribution deal with Lionsgate

Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars. For those unfamiliar with the…

September 18, 2014, 4:12 PM EDT

A Glimpse Into Marketers’ Social Media Strategies Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

September 16, 2014, 10:58 AM EDT

Connor Franta Forges Ahead in Solo Career Former O2L member talks about life after supergroup

A little over two months after leaving YouTube supergroup O2L, vlogger Connor Franta seems to have found solid footing is his solo career. Tomorrow, he'll be co-headlining Fullscreen's Intour in Pasadena,…

September 12, 2014, 4:05 PM EDT

74% of Packers-Seahawks Google Searches Came Via Smartphone Game-day data underscores mobile's emergence

During last Thursday’s Packers-Seahawks matchup, smartphones were used in 74 percent of Google searches about the game, per the Mountain View, Calif.-based digital giant. And 33 percent of football-related searches…

September 11, 2014, 2:00 PM EDT

Top 10 Branded Web Videos: Dior Tops Chart With Charlize Theron 'Gold' Spot Plus, Land Rover goes galatic

Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way…

September 10, 2014, 2:12 PM EDT

ISIS' Sinister Media Strategy, and How the West Is Fighting Back Branding terrorism in the digital age

Here's an ugly truth: ISIS has a really effective brand strategy. Al Qaeda terrorists had a manifesto that claimed to represent the common man (the name means "The Base") and…

September 10, 2014, 11:51 AM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

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