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Topic: Youtube

YouTube Is Enlisting Some of Its Biggest Stars to Help Get Out the Vote

#VoteIRL campaign launches today

With under seven weeks to go until Election Day, YouTube has recruited some of its biggest stars to help convince young people to vote. Today, Google is launching its #VoteIRL campaign…

Portal A Creates Branded and Original Content for the Next Generation of Digital

YouTube, Twitter and Lenovo are clients

Specs Who Co-founders and partners (l. to r.): creative director Kai Hasson, managing partner Zach Blume and executive producer Nate Houghteling What Content studio Where San Francisco and Los Angeles Portal A co-founders Nate…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Smashbox Goes Behind the Scenes of a Photo Shoot in Its Foray Into VR

Digital push also includes augmented reality and new site

Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and…

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach…

Virtual Reality Is Becoming the Next Great Storytelling Canvas

Brands use it to strengthen consumer relationships

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over. Today's…

Google Is Sending More Than a Dozen YouTube Stars to Rio to Livestream the Olympics

Ramps up coverage with search, maps and mobile

Google is bringing its team of tech offerings to the 2016 Olympics this month in hopes of winning part of the online action. Just in time for the summer games, which…

Infographic: What Type of Olympic Content Is Most Popular on YouTube?

You don't have to be a sponsor to get views

The 2016 Summer Olympics in Rio haven't even begun, and there are already 7.8 billion views of Olympic content existing on YouTube. Of course, that number dates a lot farther…

20 Content Creators Who Are Setting the Bar for Creativity in 2016

Podcasters, video stars, VR pioneers and more

At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media? From video and podcasts to VR and visual effects,…

Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage

Underscores growing importance of social video

Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five…

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