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Topic: Youtube

Kin Community Opens Branded Content Studio

Leading women's multichannel network connects creators with brands

Kin Community is the latest digital video network to open a branded content arm, announcing the launch of Kin Studios this morning. Kin Studios will work with brands–Beiersdorf, P&G, and Wilton…

Facebook Tests 10-Second Video Views for Advertisers

More social clips cause marketers more problems

Facebook is testing a new way for advertisers to buy video promos that may help determine which  ads people are actually watching. A Facebook rep confirmed to Adweek that it is…

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Latest #ProudToLove spot

Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage. But YouTube, long a supporter of gay…

How a New Branded Content Shop Plans to Break Out of the Agency Model

The Pub pitches its multichannel expertise

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients…

5 Lessons Honda Learned About Reaching Millennials With Music

YouTube success will mean smaller TV spend

Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out…

Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video

Kids are all about photo messaging, he says

If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion. Snapchat's…

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Brands may be attracted to a dedicated property

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have…

Here’s Why Mobile Video Is Confusing and Scares Advertisers

Report finds opportunity, big concerns

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be…

How to Make Branded Content That Resonates With Millennials

James Deutch on 'quality and thoughtfulness'

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45 Which qualities does branded content require in order to resonate with millennials? We really work closely…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

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