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Topic: Youtube

4 Resolutions Marketers Can Make After Watching the Top YouTube Ads of 2016

Pick one and stick to it

This year, for the first time ever, I stuck to my New Year's resolution. I joined the Mark Zuckerberg challenge, setting out to run 365 miles—a mile a day—in 2016. I…

3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition

With millions of subscribers, it's about time

Big beauty brands are finally recognizing the boys in the business. With the recent announcement of CoverGirl's first CoverBoy, it seems like major brands have finally come to accept these players…

CNN Will Launch a New Media Company With YouTube Star Casey Neistat

Storytelling for a younger generation

YouTube celebrity and tech entrepreneur Casey Neistat is joining the video team at CNN, bringing along with him Beme, the mobile video app he launched last year. The news network announced…

YouTube Superstar Casey Neistat Is Adweek's Hot List Digital Creator of the Year

He's got millions of fans, including brands like Nike and Samsung

When Casey Neistat isn't behind a camera sharing his daily life with an online audience the size that Bill O'Reilly or Jimmy Kimmel attracts, you might find him ripping open…

These Were the Hottest Apps, Games and Gadgets of 2016

Snapchat, Slack and Pokemon Go rule our Digital Hot List

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game…

This Republican Super PAC Created a YouTube Influencer to Woo Young Voters

Conservatives are trying a new approach

In the final throes of the 2016 campaign, YouTube influencers are changing the way politicos now approach last-minute messaging. In the hopes of coming across as more relatable for younger audiences, Congressional…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

How Green Giant Is Using Social Media to Promote Its First Breeders’ Cup Run

Brand backs top-ranked horse California Chrome

Green Giant will make its horse racing debut Saturday via California Chrome, the Breeders' Cup favorite at Santa Anita Park in Arcadia, Calif. The brand, historically known as Jolly Green…

Teams From Deutsch and Grey Won the First YouTube Creative Hack With These 6-Second Ads

Video site's contest promotes new short ad format

Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short…

Netflix Releases Much-Anticipated Gilmore Girls Revival Trailer

The series will premiere the day after Thanksgiving

With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out. Netflix released a brand new trailer today, full of unseen footage…

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