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Topic: Youtube

Branded Video Drives Budweiser's Latest Push for Made in America Once again partners with Vice's Noisey

Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media. A…

July 28, 2014, 5:07 PM EDT

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Google to Buy Live Gaming Service Twitch for $1 Billion Signals new direction for YouTube

Google has closed a deal to purchase livestreaming gaming service Twitch for $1 billion, according to VentureBeat, which cites anonymous sources close to the matter. Neither Google nor Twitch have commented…

July 25, 2014, 11:50 AM EDT

Samsung’s Secret to Viral Videos: Load Up on Celebrity Endorsements Musicians drive clicks

Samsung grabbed three of this week’s top YouTube videos on the Adweek/VidIQ top 10 video chart, two of which center around celebrities and athletes to prove that the company does…

July 24, 2014, 4:42 PM EDT

YouTube makeup maven Michelle Phan
Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React? Legal battle highlights increased scrutiny on popular content creators

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that…

July 22, 2014, 12:28 PM EDT

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18, 2014, 4:53 PM EDT

Devin SuperTramp Creates a 260-Foot Water Slide Down a San Francisco Street Bear Naked Granola is YouTube influencer's newest client

YouTube influencer Devin SuperTramp is a man who knows how to get what he wants. And in this case, he wants to ride a 260-foot water slide down the streets…

July 18, 2014, 9:11 AM EDT

Kevin Lyman Hatches a Festival for YouTube and Vine Stars Fullscreen curates talent for groundbreaking event

Kevin Lyman's 4Fini is among the most successful event production companies, notably producing music festivals like Rockstar Mayhem Festival and the Warped Tour. Now, the organization is partnering with multi-channel network (MCN)…

July 18, 2014, 9:00 AM EDT

Adidas Scores With Last-Minute World Cup YouTube Push Tries old school black-and-white nostalgia

Falling in line with Adidas’ other digital successes at the World Cup this year, the brand topped this week’s Adweek/VidIQ top 10 video chart with a spot that got fans…

July 17, 2014, 11:28 AM EDT

VideoBlocks Enters the Stock Audio Business Response to increased demand for sound clips

Stock media company VideoBlocks will begin to offer music and audio files for its users on July 17 in response to increasing demand for licensable audio clips. The Washington, D.C.-based company,…

July 17, 2014, 10:00 AM EDT

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