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Topic: Youtube

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

December 16, 2014, 7:01 PM EST

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15, 2014, 2:38 PM EST

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

December 15, 2014, 12:33 AM EST

Which Brands Boomed and Which Ones Busted in Social Media This Year? Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

December 11, 2014, 4:04 PM EST

Kate Spade Wins at Pre-Roll by Letting Anna Kendrick Be Anna Kendrick Holiday campaign thrives on bite-size versions of 'Waiting Game'

Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick. Last…

December 10, 2014, 5:09 PM EST

Ad of the Day: YouTube's Rewind Takes You on a Crazy Ride Through 2014 Pop Culture Strap yourself in

It's been a good year for YouTube—ad world highlights included a hamster eating tiny burritos, a devil baby terrorizing pedestrians, and strangers making out. The video site's annual Rewind supercut, created…

December 10, 2014, 9:19 AM EST

5 Ways Brands Are Making Their YouTube Ads Unskippable Creating content people want to watch

When we introduced the skip button on YouTube's TrueView advertising four years ago, I'll admit that I wondered whether people would choose to watch ads. Even though I've been a…

December 9, 2014, 1:24 PM EST

Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers…

December 8, 2014, 11:49 AM EST

Here Are This Year's Digital Hot List Winners Instagram, Netflix, TMZ lead 2014's tech roster

December 7, 2014, 8:57 PM EST

U.K. Cracks Down on YouTubers Eating Oreos Advertising Standards Authority says videos need to be labeled as ads

In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising. Such popularity explains…

December 5, 2014, 12:47 PM EST

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