Topic: Youtube
Discovery Communications has launched TestTube, a free, ad-supported video network targeted at young males, The Wall Street Journal reported. TestTube is the product of Internet television studio Revision3, acquired by Discovery…
As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…
The Cannes Lions International Festival of Creativity has named YouTube CEO Salar Kamangar its Media Person of the Year. Every year, the so-called Oscars of the advertising world bestows this honor…
Who's winning YouTube Comedy Week? The professionals or the natives? It's hard to tell so far. But a mix of traditional comedy chops and Rick Astley magic seem to be…
Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that…
A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s…
To hype its inaugural Comedy Week, which begins Sunday night at 8 p.m. ET, YouTube turned to an ad agency known for generating its share of laughs: Goodby, Silverstein &…
var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…
After drawing Google's ire, Microsoft has agreed to include ads in its Windows Phone YouTube app, CNET reported. Google sent Microsoft a cease-and-desist letter earlier this week, demanding the software company…
The YouTube network Indmusic announced on Thursday that it has signed on a number of new record labels and management companies as it looks to become a leading ad network in…
