Topic: Youtube
To promote Volkswagen's original auto parts, Brazilian ad agency AlmapBBDO slapped banners on popular homemade YouTube clips—mostly spoofs, parodies and wacky foreign interpretations of songs—directing viewers to the original songs…
When Blip came on the scene in 2005, the pioneering startup was ahead of its time, building a network and set of tools designed to help the nascent community of…
Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever…
What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…
Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…
With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify. Storify built its name on enabling reporters, bloggers…
Mel Berning was carefully rearranging his silverware on the table at a French restaurant in midtown Manhattan last week when he deliberately and specifically broke down the various factors at…
YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…
Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…
If past upfronts have been characterized by a good deal of prefatory chest thumping, with sellers crowing about the prices they deserve and buyers countering with curt dismissals, the early…
