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Topic: Young & Rubicam

Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads Y&R Paris has fun with famous works

Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to…

June 5, 2014, 1:44 PM EDT

Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia Sad but true?

Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico (and director Rodrigo Garcia Saiz), the online travel…

June 4, 2014, 12:32 PM EDT

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335% A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

June 3, 2014, 4:11 PM EDT

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

Virgin Atlantic Turns NYC Park Bench Into the Lap of Luxury Bringing sky-high service down to earth

Young & Rubicam placed an "Upper Class Bench" on Broadway and Fifth Avenue in Manhattan, in the pedestrian park near the Flatiron Building, as the centerpiece of its experiential campaign…

July 3, 2013, 8:59 AM EDT

Y&R Asks You to Define What #AdvertisingIs Giant mosaic is part of 90th anniversary

Young & Rubicam is celebrating its 90th anniversary with a fun project in New York that, fittingly, brings old and new together. It's a billboard in Times Square that will…

May 23, 2013, 12:41 PM EDT

JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a Victory Dance? What a difference two weeks makes

Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young &…

May 14, 2013, 10:28 AM EDT

JCPenney's Brutally Honest New Ad: 'It's No Secret' That You Hate Us Please like us again, though!

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest…

May 1, 2013, 1:01 PM EDT

This New Zealand Billboard Always Predicts the Local Weather With 100 Percent Accuracy Can the website say that?

MetService.com, a weather site in New Zealand, recently put up this empty (but nonetheless branded!) billboard frame in Auckland, through which it offered "real-time weather reports." Ha. As a gimmick,…

April 17, 2013, 11:20 AM EDT

Y&R Sets Up Shoppable Pinterest Boards for Families Who Lost Everything in Hurricane Sandy Click to rebuild lives

Y&R Midwest is trying to steer Pinterest users toward charitable shores, possibly because they're sick of them posting only about food and lingerie. Y&R's idea, called Helpin.It, is a set…

March 7, 2013, 11:54 AM EST

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