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Topic: Yale University

Smoking Ad Exhibit Traces Message Shift From Pro to Con

Rise and fall of cigarette advertising may foretell future of vaping

A Yale University library exhibition of pro- and anti-tobacco advertising that chronicles the 180-degree shift in efforts to shape U.S. public opinion on the benefits and risks of cigarette smoking…

Veteran Philly Advertising Leader Dies

Agency accounts included Schmidt’s, Brillo

Al Paul Lefton Jr., the former president and CEO of the Al Paul Lefton Co. advertising agency in Philadelphia, died Tuesday at the age of 84. Lefton’s father founded the agency…

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