Topic: Yahoo Ad Manager
Why not, since both disciplines seem to be on a crash course
By Christopher Heine on Feb. 19, 2014 - 5:18 PM EST
Yahoo has launched a self-service set of tools called Gemini for mobile search and native advertising. Per a rep for the Sunnyvale, Calif.-based digital company, it believes a one-stop shop…
Is Mayer turning the clock back to 2009?
By Mike Shields on Jan. 13, 2014 - 6:01 AM EST
It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones,…