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Topic: Yahoo Ad Manager

Yahoo's 'Gemini' Pairs Native Ads And Mobile Search

Why not, since both disciplines seem to be on a crash course

Yahoo has launched a self-service set of tools called Gemini for mobile search and native advertising. Per a rep for the Sunnyvale, Calif.-based digital company, it believes a one-stop shop…

It’s Like Déjà Vu All Over Again at Yahoo

Is Mayer turning the clock back to 2009?

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones,…

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