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Topic: Women's Health

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Beyond fashion and beauty, a sort of 'Vice for women'

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to…

Rodale Launches Paid Online Learning Platform

The magazine publisher's 'U' offers health and wellness education

Health and wellness magazine publisher Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an e-commerce site to branded foods. Today, the publisher of titles like…

Women's Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package

Curated sample boxes provide a win for marketers

Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail. These packages contain four to six cosmetics and lifestyle samples (provided by…

Women’s Health Editor Headed to Yahoo Health

Michele Promaulayko led Rodale title to growth and awards

Women's Health editor Michele Promaulayko is leaving the print world to assume the same role at Yahoo Health, the company announced today. Promaulayko has been the editor of Rodale-owned Women’s Health…

Women's Health to Launch Virtual Workout Program

Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform…

Rodale Names New President

Scott Schulman helped develop Dow Jones' subscription model

Rodale has found its new president, tapping Scott Schulman to grow revenue and develop strategy for the health and fitness publisher. He'll start Oct. 28 and report to chairman and…

Men's Fitness Magazine Is Remade as a Lifestyle Brand

Thanks to editor David Zinczenko

Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…

Women's Health Launches 'Next Fitness Star' Competition

Magazine hopes to expand into TV series

From The Next Food Network Star to the Next Action Star, we've seen a bevy of reality competitions attempt to find the latest, greatest fill-in-the-blank. Now, Rodale's Women’s Health is…

First Mover: Carolyn Bekkedahl

After startup life, Meredith’s digital svp is glad to be back at a ‘real business’

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…

'Women's Health' Is Having a Twitter Party

Partners with P&G to get social for Olympics

The 2012 London Olympics are being branded the first "social games." To capitalize on what's expected to be a large amount of online chatter surrounding the events, Rodale’s Women’s Health…

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