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Topic: Women's Health

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Women's Health to Launch Virtual Workout Program Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform…

November 25, 2013, 5:31 PM EST

Rodale Names New President Scott Schulman helped develop Dow Jones' subscription model

Rodale has found its new president, tapping Scott Schulman to grow revenue and develop strategy for the health and fitness publisher. He'll start Oct. 28 and report to chairman and…

October 15, 2013, 9:58 AM EDT

Men's Fitness Magazine Is Remade as a Lifestyle Brand Thanks to editor David Zinczenko

Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…

April 28, 2013, 11:50 PM EDT

Women's Health Launches 'Next Fitness Star' Competition Magazine hopes to expand into TV series

From The Next Food Network Star to the Next Action Star, we've seen a bevy of reality competitions attempt to find the latest, greatest fill-in-the-blank. Now, Rodale's Women’s Health is…

January 17, 2013, 9:38 PM EST

First Mover: Carolyn Bekkedahl After startup life, Meredith’s digital svp is glad to be back at a ‘real business’

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…

November 5, 2012, 12:01 AM EST

'Women's Health' Is Having a Twitter Party Partners with P&G to get social for Olympics

The 2012 London Olympics are being branded the first "social games." To capitalize on what's expected to be a large amount of online chatter surrounding the events, Rodale’s Women’s Health…

April 24, 2012, 3:52 PM EDT

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