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Topic: Women

IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting Directors also reelected, PWC reappointed at annual meeting

Interpublic Group shareholders, at their annual meeting today, rejected a proposal that would have required the company to publicly report on the number of minorities and women it employs. The measure…

May 23, 2013, 1:02 PM EDT

Forbes 100 Most Powerful Women Includes Tech, Media Titans Sheryl Sandberg, Jill Abramson, Marissa Mayer make the cut again

Forbes’ most estrogen-heavy annual list, The World's 100 Most Powerful Women, is a who’s who of politicians, celebrities, and CEOs. While this year’s Top 5 was heavy on politics (German…

May 22, 2013, 11:35 AM EDT

The 10 Dumbest Products Marketed to Women How advertisers prey on your insecurity and love of all things pink

It's a Malibu Barbie world. Pointlessly gendered products are anything but rare. Pink razors, pink deodorant and pink tool kits abound. But even in the fuscia fantasyland of femininity cooked…

April 25, 2013, 11:28 AM EDT

Women Give Hyatt an Earful Via 'Listening Loop' Hotel rethinks its rooms, ads based on feedback

Hyatt is making its first outreach to female travelers as part of a broader behavioral shift in how the hotel operator views marketing. While the new campaign has traditional, targeted media,…

March 6, 2013, 2:35 PM EST

Men Like Mobile Ads More Than Women But favorability stats for both sexes are low, per study

Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to Millward Brown’s 2012 U.S. AdReaction…

November 27, 2012, 3:56 PM EST

Ikea 'Regrets' Airbrushing Women Out of Its Saudi Catalog Now you see her, now you don't

Click your way through Ikea's regular catalog and its Saudi catalog, and you will notice something odd: They removed all the women (though not the young girls) from the latter.…

October 2, 2012, 6:26 PM EDT

First Mover: Hanna Rosin The author of 'The End of Men' says guys don't necessarily need to be like women to do well

Specs Age 42 New work Author, The End of Men and the Rise of Women Day job Co-founder, Slate’s DoubleX blog Predictably, there’s been a lot of reaction to your new book, The End…

September 24, 2012, 12:02 AM EDT

Women-Led Startups Compete With 'Bro-grammers' for Funding Gender stereotypes die hard as females make tech gains

When Yahoo tapped Google veteran Marissa Mayer as CEO last week, it marked another triumph for women in tech. But what does the success of Mayer, Facebook's Sheryl Sandberg and…

July 23, 2012, 4:13 PM EDT

Millennial Moms Don't Let Sex Get in the Way of Smartphone Use Survey shows moms stay connected from bathroom to bedroom

It's no secret that moms are a tech-savvy bunch, but you might be surprised to learn exactly how they’re using their digital devices. According to a new survey from Meredith’s…

May 9, 2012, 2:50 PM EDT

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