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Topic: Women

Women Spend $300 Billion Per Year on Auto Repair And Pep Boys would like more of them to drop by

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much…

March 31, 2014, 11:19 PM EDT

Women Are the Dominant Media Voice During the Super Bowl Ignore our tweets at your own peril

Bow your heads, folks. Let’s have a moment of silence for the end of an era— that of Monday-morning quarterbacking. How antiquated it seems to have to wait until the…

January 27, 2014, 9:26 PM EST

NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note Shape magazine is co-hosting a big bash

Football isn’t just for guys, and marketers are getting wise to it. Joining the lineup of historically testosterone-fueled Super Bowl parties this year is one co-hosted by Shape, a women’s magazine;…

January 26, 2014, 8:53 PM EST

The 7 Most Inspiring Ad Campaigns for Women in 2013 Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

December 16, 2013, 11:20 AM EST

NYC Official Again Prods Omnicom, Publicis to Reveal Hiring Trends Comptroller wants to know the number of minorities, women in their ranks

New York City comptroller John Liu has renewed a previous call for Omnicom Group and Publicis Groupe to disclose the numbers of minorities and women in their ranks, amid the…

November 21, 2013, 9:09 PM EST

Photo and Video Sharers Are More Likely to Be Young and Female Thanks to apps like Snapchat and Instagram

Does it seem like your social feeds are jammed with your friends’ latest baby video or vacation pictures? Helped by Snapchat and Instagram, image-sharing has increased significantly in the past…

November 6, 2013, 8:30 AM EST

A Look at Women and Their Relationship With Mobile Phones Love location-based offers

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important…

October 30, 2013, 6:38 AM EDT

After Viral Success of Inequality Ads, Creators Say They Will Expand Campaign 'Auto-Complete Truth' sparks global debate

Late last week, a creative twist on print advertising became a global phenomenon, as the "Auto-Complete Truth" campaign for UN Women exploded across social media and generated worldwide discussion. AdFreak's writeup…

October 24, 2013, 1:08 PM EDT

Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide Simple visual for inequality

Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather…

October 18, 2013, 12:02 PM EDT

Beauty Vulnerability: What Got Lost in Translation Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

October 4, 2013, 2:34 PM EDT

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