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Topic: Women

This Is How Agencies Can Win With Transformational Women Leaders Creating better support systems for career success

In a world where there’s a shortage of transformational agency leaders capable of delivering sustainable business success, why are there almost no female CEO and CCO candidates to lead the…

October 20, 2014, 12:01 AM EDT

These Stats Prove Femvertising Works 'Why would I buy from a company that doesn't respect me?' one survey respondent asks

What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked…

October 10, 2014, 2:39 PM EDT

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

October 6, 2014, 7:58 AM EDT

Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism And why politics tends to focus on women

  Photo: Alfred Maskeroni Specs New gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on Sundays Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age…

September 22, 2014, 7:36 AM EDT

Women Are Now Winning 11% of Creative Director Awards, Up From 4% in 2004 Ad Annual review provides one of the industry's few metrics

The profile of women in agency creative departments appears to have grown, based on the results of the 2013 Communication Arts Advertising Annual. Female creative directors accounted for more than…

September 10, 2014, 3:14 PM EDT

46% of Women Go Online to Research a Food's Nutritional Information But not as often for their children

Branding campaigns form the backbone of the massive amounting of marketing behind the food and beverage industry. And while the focus of those campaigns is starting to shift to healthier…

August 18, 2014, 7:00 AM EDT

Food & Wine, Fortune Name the Most Innovative Women in Food Mags give female foodies a list of their own

The topic of women in the epicurean world (or the seeming lack of) has long been a hot potato, but last year when Time published a cover story, “The Gods…

July 13, 2014, 7:58 PM EDT

Millennial Women Are Not Cutting the Cord But that doesn't mean they're not on digital

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of…

July 7, 2014, 6:00 AM EDT

Breaking the Rules at Deutsch Creative chief Kerry Keenan wants to act small, win big

Specs Who Kerry Keenan New gig Chief creative officer, Deutsch, New York Old gig Global executive creative director, YR Entertainment Twitter @kerry_keenan Age 45 After studying religion in college, how did you end up in advertising? I…

June 9, 2014, 9:57 PM EDT

Beauty, Not Bling, Brings in the Fashion Bucks Refinery29 says utility is a big sales driver

What do millennial women want? Jewelry, and especially engagement rings, according to Refinery29. In March alone, the fashion portal attributed a whopping 4 million pageviews to the sparkly bands. That’s not…

May 12, 2014, 6:39 AM EDT

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