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Topic: Women

ABC Family Doubles Down on Original Programming to Reach Young Women

Wants to own the 'becomer' audience

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable…

Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram,…

The Breakout Hit Outlander Is Finally Attracting Women to Starz

A new twist for the male-leaning network

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit…

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

This Is How Agencies Can Win With Transformational Women Leaders

Creating better support systems for career success

In a world where there’s a shortage of transformational agency leaders capable of delivering sustainable business success, why are there almost no female CEO and CCO candidates to lead the…

These Stats Prove Femvertising Works

'Why would I buy from a company that doesn't respect me?' one survey respondent asks

What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked…

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience

These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism

And why politics tends to focus on women

  Photo: Alfred Maskeroni Specs New gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on Sundays Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age…

Women Are Now Winning 11% of Creative Director Awards, Up From 4% in 2004

Ad Annual review provides one of the industry's few metrics

The profile of women in agency creative departments appears to have grown, based on the results of the 2013 Communication Arts Advertising Annual. Female creative directors accounted for more than…

46% of Women Go Online to Research a Food's Nutritional Information

But not as often for their children

Branding campaigns form the backbone of the massive amounting of marketing behind the food and beverage industry. And while the focus of those campaigns is starting to shift to healthier…

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