Topic: Vizio
Type
How to Win the Super Bowl
Paul Venables, co-founder of Venables Bell & Partners, on the challenges of creating ads for the big game
Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no…
New Title Game Sponsorship Could Cost Up to $35 Million
IEG, Kantar clients will pay twice as much to back 2015 college football championship
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
Artisanal Advertising
To forge emotional connections with consumers, tech brands go for handcrafted effects
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…
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