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Topic: Vizio

How to Win the Super Bowl Paul Venables, co-founder of Venables Bell & Partners, on the challenges of creating ads for the big game

Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no…

January 28, 2013, 12:04 AM EST

New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

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