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Topic: Vitaminwater

This Japanese Vitaminwater Ad Set in New York City Is So, So Bizarre

With music from Das Racist's Heems

It's usually off-putting when inanimate objects have faces, but in this new Japanese Vitaminwater commercial, which features a person with a boom box for a head and spinning turntable eyes,…

This Production Firm Stays True to Its Storytelling Roots

Clients include Nike, Hyundai, Coke Zero and Vitaminwater

Specs Who Founding partners (from left) Jen Lucero, managing director, and executive creative directors Brien Holman and Jayson Whitmore What Design and production studio Where Los Angeles office With one small client, an angel…

Coca-Cola Apologizes for Vitaminwater Bottle Cap That Read 'YOU RETARD'

Promo gets lost in translation

The idea? Play off Canada's bilingualism by jumbling English and French words on bottle caps of Vitaminwater. The result? The phrase "You Retard" appeared on the lid of a young…

YouTube's 10 Most-Watched Ads in August

Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

NYC Pastor Gets Mildly Racy Vitaminwater Billboard Struck Down

Freddy Wyatt smites XXX ad

In the beginning, there was a four-story billboard touting Coca-Cola's Vitaminwater splashed across the side of New York's Broadway Plaza Hotel. The sign showed copious female skin and the text…

Popcorn and Pitted Olives: The Heights of Human Innovation

VitaminWater video marks moments that made life better

"Life of a Man,” evidently the brainstorm of designer Pedro Hefs at Brazilian filmmaking shop Coletivo Centro, is a kaleidoscopic journey of color and weird narration, explaining how small tweaks…

Charge Your Phone or iPod on Vitaminwater's USB Bus-Stop Ads

Crispin Porter + Bogusky is installing USB ports in Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles. So, you get a quick energy boost from the drink,…

Gary Busey & Vitaminwater kill your fantasy

If you weren't already scared of Gary Busey, you will be after watching this. Vitaminwater tapped Busey to play a fantasy-football lawyer in new spots by Zambezi in L.A.…

Dwight Howard sick of the Kobe/LeBron ads

Kobe Bryant and LeBron James's new NBA playoff-themed ads for Nike (above) and Vitaminwater (below) have sparked a lot of excitement—particularly from Dwight Howard. But not in a good way.…

Cheryl Hines' focus group for Vitaminwater

Cheryl Hines is one talented woman. Not only is she an accomplished star of stage and screen, she's a virtuoso when it comes to leading focus groups for Coca-Cola-owned non-carbonated…

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